What is Experience Design? And Why Does it Matter?

You’ve probably heard the term “experience design” in reference to app programming, or maybe “user experience” or UX. This is a valid context for experience design, but that’s not what we’re talking about today.

Experience design can apply to anything in your day-to-day life! When you’re intentional about designing experiences, life becomes more meaningful, memorable, and even transformative (if it’s done right). These are the kinds of experiences that everyone should have, but most people don’t know what experience design is, let alone how to apply it to daily life.

Lucky for you, I spent my college career studying and designing meaningful and memorable experiences for people and earned a bachelor’s degree in Experience Design and Management! I’m here to tell you all about what experience design is and how using it daily can bring more meaning to your life than you can imagine!

What is Experience Design?

When I say “experience design”, I’m referring to the intentional planning of any experience with a specific goal in mind to accomplish. These experiences can range from birthday parties to employee rewards programs to a girls weekend to summer vacations.

The design of each experience should be centered around the needs of your end user – anyone participating in the experience. This can be a partner, your children, friends, event attendees, or even yourself.

When you’ve identified the needs/goals of your end user(s), you can use that information to make an intentional plan for meeting those needs.

An example could be when you’re planning a family vacation, finding out what kind of experience family members are looking for on the trip. Do they want to play all day or take a break from life and relax? Are they looking for slow, educational activities or do they want to go bungee jumping and rock climbing?

Understanding the needs of those you’re planning for will help you feel more confident in your decision making. You won’t worry about wasting time and money on experiences that won’t be enjoyable or memorable because you’ll know what your end users are looking for!

Why does experience design matter for everyday life?

This strategy doesn’t just apply to travel planning. Experience design can be applied to anything in your everyday life!

Do you feel like you and your partner have been distant lately? Take some time to plan an intentional date that you’ll both enjoy and will help you communicate more, like an escape room or rock climbing.

Have you moved to a new city and feel out of place and homesick? Research some local events that are familiar to you, like a live music concert, history museum, or farmers market. Attend those events with an open mind and intention to connect with your new community.

As you apply experience design to your daily routine, your experiences will be filled with more meaning and joy. Your outlook on life will change as you discover greater beauty in the world around you. Your relationships with others will deepen because you’re spending more intentional time with them.

Try designing your plans for this weekend with your spouse, children, friends, or yourself! It will take some effort, but the reward is SO worth it! Comment below or DM me to let me know how it goes!

Happy designing!

Additional Resources

Planning a special vacation but you’re not sure where to start? Sign up for a FREE trip planning intro call where we’ll talk through your travel goals and help you plan the trip of your dreams!

Leave a comment

Your email address will not be published. Required fields are marked *

Prev Post

Why You Should Plan a Solo Trip to Disney

June 29, 2023

Next Post

The Best Travel Shoes I Won't Leave Home Without

July 11, 2023